Meta offers up to ₦4.2m monthly to lure creators to Facebook

Meta Platforms has unveiled a new incentive scheme offering payments of up to $3,000 (about ₦4.2 million) per month to content creators as part of efforts to boost activity on its Facebook platform.

The initiative, tagged “Content Fast Track”, targets creators with large followings on rival platforms such as TikTok, YouTube, and Instagram.

Under the programme, eligible creators must have at least one million followers on other platforms and post a minimum of 15 short-form videos monthly.

Smaller creators can also participate, earning up to $1,000 per month depending on activity levels.

Meta said the programme will initially run for three months and is currently limited to the United States and Canada, as it seeks to strengthen Facebook’s position in the competitive short-form content market.

The move comes amid growing competition from TikTok and YouTube, which continue to dominate the space.

In 2025 alone, Meta reportedly paid nearly $3 billion to creators through its monetisation systems.

However, industry analysts have raised concerns about the programme’s appeal.

Jordan Schwarzenberger described the initiative as “a bit of a desperate move,” noting that top creators already earn more through brand partnerships and other revenue streams.

“Facebook has not been a priority for the best part of a decade,” he said, adding that audiences tend to favour platforms over individual creators when choosing where to consume content.