Imisi Crowned Winner of Big Brother Naija Season 10, Takes Home ₦150 Million Grand Prize

Opeyemi Ayanwale, popularly known as Imisi, has emerged as the winner of Big Brother Naija Season 10, clinching the ₦150 million grand prize at the live finale held on Sunday, October 5, 2025, in Lagos.

The 10th-anniversary edition of Africa’s biggest reality show concluded in spectacular fashion, hosted by Ebuka Obi-Uchendu, whose signature charisma and bold fashion once again lit up the stage. Broadcast live on Africa Magic Showcase and Africa Magic Family, the finale marked a decade of cultural relevance, audience engagement, and commercial success for the BBNaija franchise.

Imisi, a 23-year-old fashion enthusiast and actor from Oyo State, triumphed over eight other finalists—Dede, Isabella, Kola, Koyin, Kaybobo, Jason Jae, Mensan, and Sultana—to win the coveted title. Season 10 featured a record-breaking 29 contestants, making it the most competitive edition in the show’s history. Themed around creativity, resilience, and social connection, the season drew millions of votes and trended consistently across digital platforms.

Throughout the show, Imisi stood out for her humour, authenticity, and originality. Her strategic gameplay and standout performances during wager tasks earned her a loyal fan base, with hashtags celebrating her journey dominating X (formerly Twitter), TikTok, and Instagram. Her fan community, known as “Ijoba 606,” played a pivotal role in her rise to victory.

Dede, also 23 and hailing from Delta State, finished as runner-up, praised for her calm demeanor, fashion-forward style, and consistent performance. Koyin secured third place, followed by Sultana and Kola, who completed the top five.

The season also reinforced BBNaija’s reputation as a powerhouse for brand integration and advertising reach. Sponsored by Guinness Nigeria, the show attracted multiple partnerships and product placements throughout its 10-week run. Analysts estimate the franchise contributes billions of naira annually to Nigeria’s entertainment and media economy.

Imisi’s win not only marks personal triumph but also underscores the enduring influence of BBNaija in shaping pop culture, launching careers, and connecting audiences across Africa.