MTN Nigeria Inspires Change in Ibadan with Go MAD Campaign

MTN Nigeria brought its Go MAD (Make a Difference) campaign to Ibadan on Saturday, March 8, 2025, encouraging individuals to take action and create positive change in their communities.

The event, held at Cloud 7 Lounge, showcased inspiring stories, immersive virtual reality experiences, thrilling DJ sets, dynamic dance performances, and interactive games — all reinforcing MTN’s mission of digital empowerment and community impact.

Speaking at the event, Adebajo Onofua, Regional Manager of Customer Operations at MTN Nigeria, emphasized the campaign’s focus on celebrating Nigerians’ creativity and resilience. “Go MAD with MTN Data is about giving people the tools to do more, take charge, and make a real difference. It’s a tribute to those who go the extra mile to turn the ordinary into the extraordinary.”

A highlight of the evening was the screening of a touching video featuring 15-year-old autistic artist Kanyeyachukwu. His remarkable journey of breaking barriers and aiming to set a Guinness World Record for the largest canvas painting embodied the Go MAD spirit. With his artwork showcased at UNICEF HQ and the World Bank, Kanye’s story left the audience inspired to embrace the campaign’s message and make a difference in their own lives.

Attendees also had the chance to share their personal Go MAD stories. Local influencer couple Endurance and Anna Peters, popularly known as Mr. & Mrs. Peters, captivated the crowd with their digital love story. “We met on Facebook,” Endurance revealed. “She kept asking for data, so I decided to make a difference — I married her! Now I get to benefit from that data.” Anna added that MTN Data has been instrumental in growing her thrift business by helping her reach customers and promote her brand online.

Another inspiring story came from Timothy, a music producer who shared how MTN Data has expanded his reach. “I teach music production and mixing online. Thanks to MTN Data, I’m able to connect with students in Ibadan and beyond Nigeria.”

As the event wrapped up, Oyeronke George, MTN’s Go To Market Manager, encouraged guests to step out of their comfort zones and make a difference — no matter how small. “Mastery alone isn’t enough. Don’t just stay where you are. Go make a difference. Stand out in your community and leave your mark. With MTN Data, the possibilities are endless.”

The Go MAD movement has already made waves in Abuja, Enugu, and Calabar, with Ibadan being another milestone in MTN’s mission to empower everyday changemakers. As the campaign reaches new locations, MTN continues to prove that even the smallest actions can create a ripple effect of meaningful change.

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