Super Bowl LX Falls Short of Ratings Record Despite Bad Bunny Halftime Show

The Super Bowl LX, featuring the Seattle Seahawks’ 29-13 victory over the New England Patriots, fell short of breaking broadcast ratings records, according to Nielsen data. The game averaged 124.9 million viewers across NBC, streaming platform Peacock, Telemundo, NBC Sports Digital, and NFL+, making it the second-most watched show in US history.

The Bad Bunny halftime show, headlined entirely in Spanish, averaged 128.2 million viewers, with a peak viewership of 137.8 million, setting the record for second-quarter US television viewership. Telemundo’s broadcast reached an audience of 4.8 million at its peak, marking the most-watched Super Bowl halftime in Spanish-language history.

Despite the excitement surrounding the halftime performance, the game’s slow first half contributed to slightly lower overall ratings. This year, Nielsen used its new Big Data + Panel measurement system, combining panel household data with smart device analytics, for more accurate viewership tracking.